Founded 10 years ago by childhood friends Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's eco-friendly soaps, detergents and cleaners are ubiquitous in supermarkets, capturing valuable shelf space long dominated by the tired old products of giants like Proctor & Gamble and Unilever. The Method Method is an irreverent, candid, first-hand case study. Readers will learn how today's consumers behave, how today's companies compete and how global change is driven.